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Wirtualny Analityk - Baza Wiedzy

Wisdom Consulting Knowledge Base is a set of KPIs definition, templates and advise how, when and which KPI company should use. You will learn not only how to calculate KPIs as well as how to choose them pragmatically to raise efficiency of your company, division or department. It does not matter whether you are a manager of high-, medium-or lower-level, our system is suited to the individual needs. Subscription allows you to systematically carry out your actions.

Acquisition Retention Spending Ratio

Acquisition Retention Spending Ratio provides companies with an insight into the amount they spend to acquire new customers compared to the amount they spend to retain. In most industries it is significantly more expensive to acquire new customers.
Acquisition Retention Spending Ratio = Spending to acquire new customers / spending to retain existing customers

Brand Equity

Brand Equity is a measure of the value a brand adds to an organisation's products or services.
Brand equity can result in price premiums or customer loyalty.

Bounce Rate

Bounce Rate essentially represents a measure of website attractiveness. It measures the percentage of initial visitors to a website who "bounce' away to a different site, rather than continue on to other pages within the same site.

Brand Persuasion Score

Brand Persuasion Score measures the percentage of customers who say that the strength of the brand was a major influence of the purchasing decision. The measure is usually collected through a survey.

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