Virtual Analyst

Wisdom Consulting Knowledge Base is a set of KPIs definition, templates and advise how, when and which KPI company should use. You will learn not only how to calculate KPIs as well as how to choose them pragmatically to raise efficiency of your company, division or department. It does not matter whether you are a manager of high-, medium-or lower-level, our system is suited to the individual needs. Subscription allows you to systematically carry out your actions.

Market Growth Rate

Market Growth Rate is a measure of the extent at which the market a company operates in is growing. This provides an insight into the size of the opportunity a company might have.
Market Growth Rate (%) = total sales in the market for this year /total sales in the market for last year

Net Promoter Score

Net Promoter Score is a measure of customer satisfaction and customer loyalty. It is based on a single question: How likely is it that you would recommend [Company X or product Y or service Z] to a friend or colleague?
This question is then scored against a 10point scale (0=Not at all likely, 10 Extremely likely).

Responses between 0-7 are classified as detractors and responses between 9 and 10 as promoters.
Net Promoter Score = % of Promoters - % of Detractors

Market Share

Market Share provides a measure of the relative share a business has in a given market compared to its competitors.

Relative Market Share (%) = organization's market share /largest competitor's market share.


SERVQUAL is a measure of the service quality a company provides to its customers. Based on a multi-item survey that takes into account both service expectations and service perceptions it provides an insight into the gap between the service level customers expect and their actual view of the service.


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